Personal Branding

How could a personal brand help distinguish your artistic practice for your audience? How can developing a unique look for your website, newsletter and business cards help advance your artistic career? Can your artistic practice be represented through a logo? Join artist and designer Craig Hansen for this opportunity to investigate the role of branding as it pertains to your own personal practice through actually developing your own personal logo.

Given the fact that artists, just like any other professional, benefit from understanding their business and being able to communicate this understanding to their audience, this class brings students through the process of writing their own design brief. From there, the class will address approaches to naming, simplifying form and selecting appropriate text and font choices. Pulling from individual and collaborative brainstorming, quick sketching exercises and historical examples of brand identity on web and in print, students will develop an iconic logo as well as how they visually communicate the core of their practice or business.

Laptops are welcome but not required. Students can design their logos digitally or with analog materials (Adobe CS will not formally be taught in this class).