MADLIB x HIT+RUN | Medicine Show from ABCNT on Vimeo.

A member of Spudnik Press passed along this link to me. During a live performance of their new album, MADLIB collaborated with a printshop called HIT+RUN. In substitution of the traditional Merch Table, HIT+RUN had an entire mobile studio. Purchasers of the new record were not only able to see their album cover be produced. They were actually able to choose the graphics.

While, I’ve seen live screen printing at a plethora of events, this incarnation strikes a cord as a genuine way to keep production local and encourage collaborations between consumer and producer.