We are thrilled to announce a significant milestone in Spudnik Press’s history.
As we continue to evolve and grow, we are delighted to introduce Spudnik’s new visual branding, which includes a fresh logo, a vibrant color palette, and a contemporary typeface, all designed to reflect our continued commitment to diversity, accessibility, and the art of printmaking and beyond.
Along with embracing a new visual identity, we are also sharing our updated mission statement, crafted with the help of our community.
Taking inspiration from a stack of paper and a speech bubble, we created a more simplified voice for Spudnik Press.
A Fresh New Look:
Our visual branding has been refreshed to better represent who we are and what we stand for. Inspired by the conversations and collaborations about art that brew within and outside the Spudnik Press studio, our new logo is a symbol of creativity, camaraderie, and the power of printmaking. The shapes symbolize a stack of paper, our common ground in art-creation, and a dialogue bubble — staying true to Spudnik’s core of being a welcoming and approachable environment.
Distinctive Color Palette and Typeface:
We believe that art has the power to bridge gaps and bring people from all walks of life together. Our new color palette is a reflection of this belief, with a bolder and expanded blend of colors that celebrate the beauty of our differences. Our choice of typeface is clean, modern, and highly legible, ensuring that our communications are accessible to all. It reflects our commitment to transparency, clarity, and effective storytelling.
New typefaces were selected to reflect the new visual identity of Spudnik and to build stronger communication.
The designer for our rebranding project is Teaching Artist Riesling Dong. Riesling is a book artist and graphic designer who has been teaching Risography and Letterpress classes at Spudnik Press.
Brand Personality: Spudnik is creative, supportive, and knowledgeable.
Brand Voice: Spudnik’s brand voice is encouraging and approachable.
It has always been embedded in Spudnik’s mission to build a stronger and more inclusive community using the democratic and empowering medium of printmaking. Moving forward, we aim to continue this beyond printmaking. With the help of a dedicated committee of staff and board members, and insightful community feedback that were present at the beginning and tail-end of the process, we have a renewed mission statement that reflects what Spudnik Press does for the printmakers and beyond. Our renewed commitment to this mission is unwavering:
Spudnik Press is a community of artists and makers engaged with the art of print.
Through collaboration, education, and access to professional equipment, Spudnik creates an environment that welcomes individuals from all backgrounds into the studio.
Grounded in printmaking’s history of social impact, Spudnik is committed to accessibility, equity, anti-racist ideals, and advocating for positive change.
Our new mission statement reflects our dedication to fostering creativity, championing diverse perspectives, and using art as a force for positive change in our community. Whether you’re an artist, a supporter, or someone seeking artistic inspiration, we invite you to join us in this exciting journey.
The logo has multiple lockups that were defined for different scenarios, to accommodate a wide range of usage.
We want to express our heartfelt thanks to our incredible community for your continued support as Spudnik went through challenges and organizational transitions. We also anticipate questions from you and our next step is to put together an FAQ addendum to this post for additional information relevant to our rebrand and mission statement update.
Stay tuned for more updates, upcoming events, and opportunities to get involved!
With gratitude,
Yang Pulongbarit-Cuevo
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Programs at Spudnik Press are partially supported by a grant from the Illinois Arts Council Agency and Builder’s Initiative.
This project is partially supported by a Chicago Arts Recovery Program grant from the City of Chicago Department of Cultural Affairs & Special Events.