Art Hustle: DIY Marketing & Communications for Artists
As artists we spend so much time creating our work and honing our crafts. But what comes next? How do you get the word out to people who will support you, and get them excited about your practice?
Now more than ever, artists need skills, tools, and support for the ongoing Art Hustle that is our professional practice. Created for artists by artists, this online Zoom workshop will take you through the fundamentals of self-promotion and communications, whether you’re generally trying to build your career or make quick money on a super specific project. From newsletters and press releases, to social media takeovers and handling sales, we will cover many different ways to show people what you do and (most importantly) how and why they should support you! You will get personalized feedback from peers about your current online presence, and leave with a plan for very manageable projects tailored to your own needs.
About the Facilitators
Julia Arredondo is an artist entrepreneur who is heavily influenced by the family-based businesses she grew up around. Specializing in bootstrapping small businesses, Julia has started up two independent publishing entities (Vice Versa Press / Curandera Press), launched a live sales media channel (QTVC Live!) and recently concluded a cooperative social media outlet (COVIDtv). Julia believes that business and marketing involve incredibly creative problem solving. She is an advocate for entrepreneurship as class representation in the fine art world.
For more than a decade, Anders Zanichkowsky has been raising money and rallying support for nonprofits and community groups. Anders has also done the same for their own artistic practice, using cheap or free tools adapted from their career in nonprofit development and communications. One of their favorite things to do for their community is teach these skills to other artists so we all feel confident, optimistic, and authentic when we put ourselves out there and invite people to support us.
Cost: FREE for Members, $15 General Public
Zoom link will be sent to participants the day of the event. Members can R.S.V.P. by e-mail to: firstname.lastname@example.org.